From Beginner to Boston and Beyond - LJ's journey from novice to elite athlete speaks volumes: various marathons including the prestigious Boston Marathon, multiple 29029 events, triathlons up to Ironman 140.6 distance, and the ultimate test — The Run Across America. She didn't just participate; she conquered these challenges while building the expertise to guide others. Starting her athletic journey in her late 30s, LJ is living proof that it's never too late to discover your athletic greatness. She encourages athletes to be a part of their own training plan process, and focuses on positive reinforcement through small victories.
LJ's collaborative approach makes you an active partner in designing your journey. Together, you'll create a personalized roadmap that fits your life, your goals, and your growing capabilities. Through positive reinforcement and recognition of small victories, Coach LJ transforms the intimidating into the achievable.
Coaching for over 25 years, she specializes in beginner and intermediate athletes. Coach LJ develops both your mental and physical strengths, helping you uncover talents you never knew existed.
Based in Florida, LJ knows what it takes to conquer mountains when training in a 'flat' location.
HOW IT STARTS
KICKOFF CALL
We’ll set you up with a kickoff call with Coach LJ to align on goals and preferences. You’ll also get a premium membership to Training Peaks.
YOU’RE UNIQUE. SO IS YOUR TRAINING PLAN
Coach LJ will create daily workout plans including endurance, strength, and recovery components specific to you. She'll be available to answer any questions over text/email. You’ll also have monthly 1-on-1 calls with LJ.
THE ACCOUNTABILITY YOU NEED
Coach LJ will keep you on track, answer your questions, and share feedback and encouragement every step of the way!
What you get
01
Personalized training plans specific to your body, goals, and time to train
02
Accountability from a 29029 certified coach who cares
03
Interactive nutrition and hydration guidance
What Can A Coach Do For You
Everyone aspires to a life of fitness + adventure, but too few live it. Real results require real relationships. Discover how surrounding yourself with a community of coaches, experts, and peers will push you to do things that previously seemed impossible.
CoachLJ Masters
AthleteKrista B.
Age55
MotivationLiving a life full of adventure
"I’ve had the privilege of working with LJ Masters for over a decade, and I can say without hesitation that she is one of the most inspiring and committed coaches I’ve ever encountered. Our journey began in 2012 when she helped prepare me to run across America. Since then, she has coached me through multiple half-Ironman competitions, always providing expert support with pacing, recovery, strength, and nutrition. Her energy brought out the best in me—my top performances have all been under her instruction. She leads by example, living a life centered on clean eating, consistent training, and a deep understanding of how mindset and movement work together."
"Her energy brought out the best in me—my top performances have all been under her instruction."
CoachLJ Masters
AthletePaula D.
Age61
MotivationRunning a half-marathon
"LJ Masters is THE best coach I have ever had the pleasure of working with. I have been working out in many different aspects of fitness for most of my adult life. I have never come across anyone else that has come close to the positive attitude, energy or enthusiasm that she exhibits. Last year, my son asked me to run a half marathon with him. I had never run more than a 5k. I asked LJ to coach me through and she didn't hesitate to help me. With her help, and her support, I exceeded my goal time. I have seen her work with people of all fitness levels and she never fails to make them feel comfortable and confident in their abilities. She always goes above and beyond in everything she does and whomever gets to work with her will be successful."
"I have never come across anyone else that has come close to the positive attitude, energy or enthusiasm that she exhibits."
CoachLJ Masters
AthleteJustin E
Age57
MotivationFinding more of a 'coach' than a 'trainer'
"What sets LJ apart is not just her athletic ability but her unwavering positivity and ability to inspire others through her actions. Whether pushing through pain, fatigue, or unexpected obstacles (I've seen her keep going with blisters inside blisters, dog bites, and little to no food), she never shows anything but encouragement and strength. She brings that same passion and perseverance into every aspect of her life. She’s the kind of coach who becomes far more -- she becomes a source of inspiration. Anyone who trains with her will quickly realize that they’re not just getting a fitness expert, but someone who genuinely invests in their growth, their goals, and their journey."
"She’s the kind of coach who becomes far more -- she becomes a source of inspiration."
CoachLJ Masters
AthleteKrista B.
Age55
MotivationLiving a life full of adventure
"I’ve had the privilege of working with LJ Masters for over a decade, and I can say without hesitation that she is one of the most inspiring and committed coaches I’ve ever encountered. Our journey began in 2012 when she helped prepare me to run across America. Since then, she has coached me through multiple half-Ironman competitions, always providing expert support with pacing, recovery, strength, and nutrition. Her energy brought out the best in me—my top performances have all been under her instruction. She leads by example, living a life centered on clean eating, consistent training, and a deep understanding of how mindset and movement work together."
"Her energy brought out the best in me—my top performances have all been under her instruction."
CoachLJ Masters
AthletePaula D.
Age61
MotivationRunning a half-marathon
"LJ Masters is THE best coach I have ever had the pleasure of working with. I have been working out in many different aspects of fitness for most of my adult life. I have never come across anyone else that has come close to the positive attitude, energy or enthusiasm that she exhibits. Last year, my son asked me to run a half marathon with him. I had never run more than a 5k. I asked LJ to coach me through and she didn't hesitate to help me. With her help, and her support, I exceeded my goal time. I have seen her work with people of all fitness levels and she never fails to make them feel comfortable and confident in their abilities. She always goes above and beyond in everything she does and whomever gets to work with her will be successful."
"I have never come across anyone else that has come close to the positive attitude, energy or enthusiasm that she exhibits."
CoachLJ Masters
AthleteJustin E
Age57
MotivationFinding more of a 'coach' than a 'trainer'
"What sets LJ apart is not just her athletic ability but her unwavering positivity and ability to inspire others through her actions. Whether pushing through pain, fatigue, or unexpected obstacles (I've seen her keep going with blisters inside blisters, dog bites, and little to no food), she never shows anything but encouragement and strength. She brings that same passion and perseverance into every aspect of her life. She’s the kind of coach who becomes far more -- she becomes a source of inspiration. Anyone who trains with her will quickly realize that they’re not just getting a fitness expert, but someone who genuinely invests in their growth, their goals, and their journey."
In the world of endurance adventures, the options are endless, but hard to navigate. Most of us need help. A plan. A support system and community. And most importantly a coach to guide us, hold us accountable, and keep us focused.
How does online coaching work?
Working with a dedicated 1-1 coach online via video, text, and email can be a far more efficient way to achieve the results you're looking for. You spend less time and money coordinating schedules with your trainer, and more time focusing on your daily workout/nutrition plan, and overcoming any hurdles you face.
How is an online coach different from a traditional coach?
Unlike conventional trainers that charge per session, 29029 coaches provide unlimited workouts, Q+A, and accountability whenever you need it for a flat monthly membership fee.
What if my coach isn’t a good fit for me? Can I change?
Absolutely. We know how important it is to click with your coach. Before you begin, you'll share a lot about your preferences, goals, and limitations so our team can match you with the coach we think is best for you. If you ever want to try someone else, just let us know and we'll work with you to find the perfect fit.
How will my coach help me with nutrition?
Many of our coaches have advanced nutrition credentials. Your coach can provide feedback on what you're doing well and where there is room for improvement. We also host regular community-wide expert calls with nutrition coaches that include Q+A to help you get the guidance you need.
What kinds of workouts will I do?
Any kinds of workouts you'd like! Let your coach know what your favorite types of exercise are and they'll build those into your personalized plans.
Can’t I get the same results on my own?
In our experience, nothing replaces the effectiveness of a real, human coach to guide you, motivate you, and keep you on track. The modern world provides too many distractions to lose focus if you don't have that accountability partner with you at all times to maintain consistency. Working with a coach ensures that the work you put in is actually leading to the outcomes you desire.
Why is there a membership fee?
29029 Experience Coaching is for individuals ready to invest in a complete wellness support network, including a dedicated coach, community, and access to experts. We invest heavily in the onboarding experience for new members to make sure you are matched with the best possible coach for your preferences, goals, and limitations, who then works closely with you in your first month to begin to design the optimal program for you.
Do I need to have a gym membership?
No. Your coach will design a custom plan to suit your situation. Your personalized workouts will incorporate whatever equipment, space, and time is available to you. The goal is to create a convenient and realistic workout plan that you can stick with.
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