Coach Nicki helps everyday athletes prove it’s never too late or too busy to take on an Everest-sized goal. A lifelong runner who didn’t hit the trails until 36, she understands what it feels like to show up unsure and juggle real life while chasing something big. A former CEO, business owner, and firefighter, she brings expertise in psychology, mental toughness, and first-responder mental health to her coaching. Nicki meets athletes exactly where they are while holding them to the standard required to grow. Her own endurance successes reflect the grit and heart she inspires in others.
Nicki completed the Leadville Marathon, 50-miler, and 100-miler in the same year, and logged 100,000 vertical feet in 13 days during a virtual event while eight weeks pregnant.
Coach Nicki believes endurance success is 40% mental, 40% preparation, 20% luck—and that the real summit is keeping your promises to yourself.
HOW IT STARTS
KICKOFF CALL
We’ll set you up with a kickoff call with Coach Nicki to align on goals and preferences. You’ll also get a premium membership to Training Peaks.
YOU’RE UNIQUE. SO IS YOUR TRAINING PLAN
Coach Nicki will create daily workout plans including endurance, strength, and recovery components specific to you. She'll be available to answer any questions over text/email. You’ll also have monthly 1-on-1 calls with Eric.
THE ACCOUNTABILITY YOU NEED
Coach Nicki will keep you on track, answer your questions, and share feedback and encouragement every step of the way!
What you get
01
Personalized training plans specific to your body, goals, and time to train
02
Accountability from a 29029 certified coach who cares
03
Interactive nutrition and hydration guidance
What Can A Coach Do For You
Everyone aspires to a life of fitness + adventure, but too few live it. Real results require real relationships. Discover how surrounding yourself with a community of coaches, experts, and peers will push you to do things that previously seemed impossible.
CoachNicki Coghill
AthleteKat H
Age45
"Nicki has been instrumental in my trail running and overall fitness journey. After years away from running, she helped me return with a smarter, stronger approach—leading to over an hour shaved off my Silver Rush 50-mile time and similar gains at the Leadville Trail Marathon. She balanced accountability with kindness, guided me toward strength and injury prevention, and constantly reminded me to keep running fun. Her support made it possible to train hard while managing a demanding job and real-life priorities, and she continues to inspire me to take on new races and challenges each year."
"She continues to inspire me to take on new races and challenges each year."
CoachNicki Coghill
AthleteSandrea S
Age48
"I have found Nicki to be a committed, knowledgeable, and attentive coach. She excels at understanding my running goals and designing detailed, specifically tailored plans to help me achieve them. Nicki has a unique ability to balance challenging me more than I would ever challenge myself while ensuring I am never pushed too far—this is a delicate balance that other coaches I have worked with never perfected. I have the highest praise for Nicki and am grateful for the opportunity to be coached by her. I have learned a great deal about myself and what I am capable of as a runner since we started working together.
"I have the highest praise for Nicki and am grateful for the opportunity to be coached by her."
CoachNicki Coghill
AthleteSamira
Age49
"I first hired Nicki to help me become a better runner. She not only provided me with the best physical training, she also help train my mind and gave me the confidence to break my mental barriers. Nicki's expertise as a coach and trainer is invaluable, and it changed me from seeking fitness to becoming a life-long athlete."
"Nicki's expertise as a coach and trainer is invaluable, and it changed me from seeking fitness to becoming a life-long athlete."
CoachNicki Coghill
AthleteKat H
Age45
"Nicki has been instrumental in my trail running and overall fitness journey. After years away from running, she helped me return with a smarter, stronger approach—leading to over an hour shaved off my Silver Rush 50-mile time and similar gains at the Leadville Trail Marathon. She balanced accountability with kindness, guided me toward strength and injury prevention, and constantly reminded me to keep running fun. Her support made it possible to train hard while managing a demanding job and real-life priorities, and she continues to inspire me to take on new races and challenges each year."
"She continues to inspire me to take on new races and challenges each year."
CoachNicki Coghill
AthleteSandrea S
Age48
"I have found Nicki to be a committed, knowledgeable, and attentive coach. She excels at understanding my running goals and designing detailed, specifically tailored plans to help me achieve them. Nicki has a unique ability to balance challenging me more than I would ever challenge myself while ensuring I am never pushed too far—this is a delicate balance that other coaches I have worked with never perfected. I have the highest praise for Nicki and am grateful for the opportunity to be coached by her. I have learned a great deal about myself and what I am capable of as a runner since we started working together.
"I have the highest praise for Nicki and am grateful for the opportunity to be coached by her."
CoachNicki Coghill
AthleteSamira
Age49
"I first hired Nicki to help me become a better runner. She not only provided me with the best physical training, she also help train my mind and gave me the confidence to break my mental barriers. Nicki's expertise as a coach and trainer is invaluable, and it changed me from seeking fitness to becoming a life-long athlete."
At 29029, we call it 'experience' coaching because it’s about more than just training—it’s about embracing a journey. We believe in big adventures, the kind that challenge limits and inspire growth. Every athlete’s path is unique, and we celebrate that journey as much as the finish line. Our coaching reflects an aspirational lifestyle, where the pursuit of experiences becomes part of who you are, not just what you do. We’re all explorers—seeking new heights, new challenges, and new versions of ourselves. Experience coaching means guiding athletes to live boldly, embrace adventure, and discover what they’re truly capable of.
Why should I hire a coach?
In the world of endurance adventures, the options are endless, but hard to navigate. Most of us need help. A plan. A support system and community. And most importantly a coach to guide us, hold us accountable, and keep us focused.
How does online coaching work?
Working with a dedicated 1-1 coach online via video, text, and email can be a far more efficient way to achieve the results you're looking for. You spend less time and money coordinating schedules with your trainer, and more time focusing on your daily workout/nutrition plan, and overcoming any hurdles you face.
How is an online coach different from a traditional coach?
Unlike conventional trainers that charge per session, 29029 coaches provide unlimited workouts, Q+A, and accountability whenever you need it for a flat monthly membership fee.
What if my coach isn’t a good fit for me? Can I change?
Absolutely. We know how important it is to click with your coach. Before you begin, you'll share a lot about your preferences, goals, and limitations so our team can match you with the coach we think is best for you. If you ever want to try someone else, just let us know and we'll work with you to find the perfect fit.
How will my coach help me with nutrition?
Many of our coaches have advanced nutrition credentials. Your coach can provide feedback on what you're doing well and where there is room for improvement. We also host regular community-wide expert calls with nutrition coaches that include Q+A to help you get the guidance you need.
What kinds of workouts will I do?
Any kinds of workouts you'd like! Let your coach know what your favorite types of exercise are and they'll build those into your personalized plans.
Can’t I get the same results on my own?
In our experience, nothing replaces the effectiveness of a real, human coach to guide you, motivate you, and keep you on track. The modern world provides too many distractions to lose focus if you don't have that accountability partner with you at all times to maintain consistency. Working with a coach ensures that the work you put in is actually leading to the outcomes you desire.
Why is there a membership fee?
29029 Experience Coaching is for individuals ready to invest in a complete wellness support network, including a dedicated coach, community, and access to experts. We invest heavily in the onboarding experience for new members to make sure you are matched with the best possible coach for your preferences, goals, and limitations, who then works closely with you in your first month to begin to design the optimal program for you.
Do I need to have a gym membership?
No. Your coach will design a custom plan to suit your situation. Your personalized workouts will incorporate whatever equipment, space, and time is available to you. The goal is to create a convenient and realistic workout plan that you can stick with.
Is there a minimum commitment?
To ensure meaningful results, we ask new athletes to begin with a six-month commitment. Your coaching experience should always feel aligned and supported — if at any time it doesn’t, reach out and we’ll personally help you transition to a coach who’s a better fit for your goals.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device
Choosing a selection results in a full page refresh.
Press the space key then arrow keys to make a selection.
Your Priority Access Registration Has Been Used The Maximum # of Times
Your priority access registration has already been used the maximum number of times. If this is an error, please contact us at basecamp@29029everesting.com.
